000 03075cam a2200313 a 4500
001 5982
003 FISKH
005 20250408161224.0
008 090603s2009 nyua b 001 0 eng
010 _a 2009021862
020 _a9781591842804
020 _a9780241958223
_c$18.50
020 _a1591842808
040 _aDLC
_cDLC
_dBTCTA
_dC#P
_dVP@
_dDLC
_beng
050 _aHD57 .S549
082 _a658.4
100 1 _aSinek, Simon.
245 1 0 _aStart with why :
_bhow great leaders inspire everyone to take action /
_cSimon Sinek.
260 _aNew York :
_bPortfolio,
_c2009.
300 _a246 pages :
_c20 cm
504 _aIncludes bibliographical references and index.
505 0 _aAssume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition.
520 _aWhy are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in com- mon, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way�and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
650 0 _aLeadership.
_2Personal Development
650 0 _2Inspiration
_vNon-fiction
906 _a7
_bcbc
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